01
More usable space
Flexible rooms, an updated gathering space, and access to community amenities.
Private seller strategy
San Clemente, California
Seller-safe briefing
A strategy for
213 Via
Malaga
A thoughtful plan for positioning, launching, and selling an elevated Talega home.
Prepared personally by Dan Evans.
PRIVATE SELLER BRIEFINGSEPTEMBER 2026
01 / Welcome
A plan built around your home
Thank you for the opportunity to prepare for our conversation.
I have reviewed the current Talega competition, recent nearby sales, the features that can distinguish 213 Via Malaga, and the decisions that will shape a successful launch. This is an initial strategy. We will refine it together after walking the home and confirming the details that matter most.
Property and community details will be verified before public marketing.
02 / What I heard
The outcome comes first
“The sale of 213 Via Malaga cannot be planned in isolation.”
You are considering a move that should improve the way your next home fits your life. Our conversation will cover both sides of the transition: how to position this property for the market and how to preserve flexibility for the home you choose next.
03 / The opportunity
Elevated living in a gated Talega setting
The ingredients for a clear market story are already here.
An elevated location, gated community setting, an updated kitchen, owned solar, and convenient access to the recreation and daily amenities that define the Talega lifestyle. The opportunity is to bring those advantages together in a polished, credible presentation that helps buyers understand why this home deserves serious consideration.
04 / The sellable story
01
Top-of-hill setting
Position the home’s elevation, outlook, light, privacy, and breezes after verification.
02
Updated kitchen
Lead with the space buyers are most likely to use as the emotional center of the home.
03
Owned solar
Present a verified efficiency benefit supported by system records and utility history.
04
Gated community
Add confidence and a defined neighborhood identity.
05
Talega connection
Show access to trails, recreation, golf, community amenities, shopping, and San Clemente’s coast.
05 / Community
The Talega proposition
Established, connected, and distinctly San Clemente.
Talega offers a distinctive combination: an established master-planned setting, recreation and trails, neighborhood conveniences, golf, and access to the broader San Clemente lifestyle. Buyers can enjoy a calm residential environment while remaining connected to beaches, downtown, regional employment centers, and the rest of South Orange County.
Community features, access, school boundaries, HOA benefits, and fees are subject to verification.
06 / Buyer strategy
Reach buyers by need, not assumption
The campaign should combine local move-up demand, buyers entering San Clemente from nearby markets, and qualified out-of-area interest.
02
Coastal-adjacent living
A calm Talega setting with access to San Clemente and South Orange County.
03
Readiness & efficiency
Verified updates and owned solar, presented clearly without unsupported claims.
07 / CMA & market context
The numbers behind the strategy
Recent Talega sales show meaningful demand, including transactions above $2 million. Active listings with extended market time and price adjustments also show that buyers are sensitive to value.
Suggested list-price range
$1,900,000–$2,100,000
Final positioning will be refined after the property walk-through and an updated review of current competition.
Closed sales
5
Closed sales
Included in the CMA
$1,906,000
Average sold price
From $1,575,000 to $2,200,000
$698
Average price / sq. ft.
Closed-sale comparison set
23 days
Average market time
Before accepting an offer
96.95%
Original list to sale
Average across closed sales
Active competition
4
Active listings
Included in the CMA
$1,612,249
Average list price
Current competition snapshot
$653
Average price / sq. ft.
Active comparison set
40 days
Average market time
At the CMA date
CMA snapshot prepared September 23, 2026. Market data is subject to MLS updates; final pricing also depends on verified property-specific features and condition.
08 / Launch strategy
Prepare first.
Build demand deliberately.
The launch should be a sequence, not an upload date. Every step is designed to earn qualified attention and turn market response into informed decisions.
- 01
Confirm
Walk the property and verify the facts.
- 02
Prepare
Choose only the work that supports marketability.
- 03
Create
Produce photography, video, floor plan, and a detailed brochure.
- 04
Introduce
Build early awareness through relevant pre-market channels.
- 05
Connect
Notify matched buyers and agents with likely demand.
- 06
Launch
Go live across MLS, major portals, digital channels, and First Team.
- 07
Concentrate
Focus attention around the opening weekend where appropriate.
- 08
Measure
Track views, inquiries, showings, feedback, and offers.
- 09
Refine
Adjust from evidence rather than guesswork.
- 10
Negotiate
Evaluate net, terms, financing, timing, and risk.
09 / Dan’s approach
Experience applied personally
I have approximately 25 years of residential real estate experience and have personally sold more than 350 properties over my career. I am a licensed California real estate broker and mortgage loan originator.
My role is not to hand the process off after the listing is signed. I stay involved in pricing, preparation, buyer outreach, offer analysis, negotiation, financing risk, appraisal, inspections, deadlines, and closing.
“Anybody can list a home. It’s my job to sell it.”
350+ career property sales
Broker + financing perspective
Hands-on through closing
10 / First Team
Local depth. More paths to demand.
According to the September 2026 TrendGraphix report covering Orange County from 2000 through August 2026, First Team ranks first in cumulative total sales units, sales volume, listing-side units, and buyer-side units in the report.
The practical value is not a trophy. It is a deeper network of buyer relationships, agents, marketing resources, pre-market systems, reporting, and relocation connections that I can apply to your home.
Buyer Delivery System
Sneak Preview, First Look, and buyer matching.
Early visibility
Zillow Preview where applicable and permitted.
Broad distribution
A coordinated public and digital launch.
Activity reporting
Evidence and interpretation throughout the listing.
Seller options
Move and preparation programs subject to terms.
Referral reach
Connections through the LeadingRE network.
Company resources, eligibility, placement, and program availability vary. No platform guarantees a buyer, multiple offers, price, or timeline.
11 / Additional reach
When the property qualifies
Specialized luxury exposure can add another layer to the plan.
For qualifying properties, First Team can add specialized exposure through Luxury Portfolio International, LuxuryPortfolio.com, Leading Real Estate Companies of the World, and other luxury-specific channels.
Subject to qualification12 / Presentation
Explore the First Team platform
Review the complete 2026 California Listing Presentation for a deeper look at the resources supporting the plan.
First Team 2026 California Listing PresentationOpen presentation
13 / About Dan
Direct, practical representation
Dan Evans is a California real estate broker and licensed mortgage loan originator with approximately 25 years of residential real estate experience and more than 350 personally completed property sales. His current focus is South Orange County, supported by longstanding personal familiarity with Orange County and broad Southern California transaction experience. His approach is direct, practical, hands-on, and centered on helping sellers understand decisions before problems arise.
14 / Decisions
What we will decide together
01
The strongest verified story for the home.
02
Staging - Which preparation items are worth doing.
03
The pricing and launch position.
04
The timeline for market preparation.
05
How to coordinate the sale with the next purchase.
06
Which First Team options are relevant—and which are not.
07
The communication and showing plan.
Our next conversation
Let’s turn the research into a plan.
At our meeting, we will walk the property, compare it with the current market, discuss the launch options, and decide what sequence gives you the greatest clarity and control.
Confirm our appointmentAppointment details will be confirmed directly with Dan.